Facebook is obviously a really fantastic way to connect to people and with its ever-growing population the connections can get numerous indeed. It is important to use those connections to their utmost potential. The idea, of course, is to get people talking about you as much as possible and it is looking like, timing matters. People Facebook (as a verb) more at some times than at others and capitalizing on those peak moments could mean the difference between selling one widget and selling one hundred.
First, let's talk about good Facebook practice. Facebook can be a complicated beast with many different ways to interact with people. However, some methods can be more effective than others. The News Feed feature is the bread and butter of Facebook these days. It is the first thing you see after login and provides easy navigation through all the updates that concern you. Ideally, you should be updating your profile daily* just to show up on your friends' and fans' news feeds. Notice that I asterixed the hell out of "daily." Updates are helpful, provided you have something interesting to share. Too many updates on what you ate for breakfast will quickly become "The Boy Who Cried Wolf" and when you post "The Wolf" no one will listen. I would rather miss a day of updates than write crap in my status bar.
Great! Now you have some big news you want to share with the world! You want to get people talking about it, clicking through to your website, pushing it on their friends, etc. Awesome! Who doesn't? It turns out there are specific times durring the week that Facebookers seem to be more active. Mid-week (Wednesday to be exact) sees much more activity than any other day. These are not people "checking their Facebook." This is when they are responding to posts, giving thumbs up to status changes, writing on walls, interacting on every level. You want to get on as many peoples' news feeds as possible early in the day (Tuesday evening if possible) and spend the entire day responding to posts, clarifying details, driving traffic, etc. Facebook can easily be run on autopilot most of the time, but if you know that there is going to be a surge in user interaction on a particular day it is certainly a good idea to provide personal feedback and communication.
With more and more social network communities popping up on the web, no one can be expected to devote all of their time to one such as Facebook, but capitalizing on the one day per week that users are at their most interactive can be an extremely valuable use of time.
**A weekly breakdown of online social network activity.
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So I just started playing with Google Analytics and noticed an interesting item just from the first week. All stats spiked on Wednesday! Is this an across the board rule that users are more active on the net mid week?
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