A Really Goode Job Description

Anyone can say they have a really good job. Hell, just having a job these days is really good, but how many people can say they have a really goode job? If you didn’t catch what I did there, I added an ‘e’ to the end of the word to make it better (much like a shoppe is like a shop, but more expensive).

Well, Murphy-Goode Winery is offering just such a really goode job. It is a six-month gig blogging, networking, and producing web videos to expand the brand’s social network presence. Did I mention that the job pays $10,000 a month? Not bad, eh? Then you ask, how can I get in on that loot?

Well, you make a video, of course. Then you get all your friends to visit the site and vote on your video. Neat huh? The best video wins the really goode job.

Here’s the fun part! This job isn’t worth $60,000 to the company. Any Joe with a facebook page can be a social networker. The only qualification for such a position is generally to be a nice person (harder than it seems to find sometimes). And, as soon as the six-month carnival in dreamland is over Joe will be hired at a much more reasonable salary and life will go on just as it always has.

You see, the $60,000 is not for six months of work. It is for three months of craziness that this application process creates. It is a similar to the principals of a sweepstakes. The hullabaloo generates at least $60,000 worth of brand awareness if not more. If you think of it this way, Murphy Goode is getting six months of work out of someone for free!

You may remember when Tourism Queensland used a similar strategy to find a new web 2.0 guru and promote its brand through a worldwide video contest. I can only hope that this sort of scheme catches on. It appears to be greatly beneficial to the company and it gives some poor sap steady income for half a year.

I would also like to point out that this game makes friends with the web 2.0 community, which has been known to have the power to lift an entity from obscurity to stardom, but also to rip to shreds anything it might deem unwelcome. I would say anytime an organization decides to embrace this community and even try to cater to it is a really goode thing.

So, I just read through this post again and realized how horribly cynical I come off. I would just like to make it absolutely clear that any cynicism is born entirely from jealousy. I would also like it to be known that I totally made a video last night and submitted my application. Who wouldn’t want to be that “poor sap” if only for six months?